The rapid development of e-commerce has brought opportunities for the transformation of traditional enterprises. China's online population of the world's first, wifi, the world's infrastructure construction, China's Internet technology and foreign almost no difference, the way how to use the Internet, in combination with traditional offline business, let's transformation and upgrading of enterprise, and what is the trend of development of the car after market?

The terminal trend of the circulation of after-sales market parts

More and more factories need to be flat, to go to the terminal. This kind of terminal has two, one is the car owner terminal, one is the garage terminal. Now almost all of the big brands' parts factories are beginning to inculcate in the consumer, which was impossible a few years ago. A few years ago there was a lot of advertising on the main engine factory, but there was no part advertising. Why? It starts to penetrate into the terminal. The current trend is not to say that the factory wants to go to the terminal, but the terminal has the demand.

The confusion among the component companies that led to this trend is: how to get the terminal to know my brand? How to let the terminal know the so-called original works and the quality of the brand parts. In fact, a lot of people want to buy a non-matching kit that is similar to a matching factory. What they want to know is how to buy the original works without the target.

The integration trend of the alliance

The alliance is already evident in the industry. There are five major procurement alliances in the United States that are very successful, in China, in both vertical and horizontal alliances. The vertical alliance, such as the Honda accessory, has teamed up with 18 major Chinese companies to form a company to allow professional managers to operate; The horizontal alliance has the alliance of various models, this alliance is in China at present I especially not optimistic, this has very important relation with the shortcoming of the current integrity of our country and the dealer's vision. And it also includes a whole set of institutional issues that, if not built up, are in some ways a rabble. Now the car service providers have the tendency to form the purchasing alliance to the parts circulation enterprises; The parts circulation enterprises want to form the purchasing alliance to the parts manufacturing enterprises; The components manufacturing enterprises have formed a supply alliance to supply parts and parts circulation enterprises; The components and components are centralized to provide car service providers with all-vehicle, all-car parts service.

The confusion of manufacturing enterprises: the market of commercial vehicles in China is still lacking in the professional and consummation of the market of commercial vehicles in developed countries. The channel supply of component products is fragmented, chaotic and lacks the brand influence, operation and service level. We have a long chain of market channels; The combination of regular brands and fake and shoddy products; It is hard to form a true alliance in the phenomenon of brand skewers.

The trend of sales model transformation

Stage car parts and parts circulation enterprises, is from the original store sales gradually to e-commerce such as warehouse sales and logistics distribution mode transformation. Because parts is not a need to experience the product, do not need a display and trading platform, so the trading function of auto parts city in future will be more and more weak, warehousing and distribution function will be more and more strengthen. Now the cost of two or three dollars will be replaced by the cost of storage of five cents and eight cents. Our dealers didn't need to go into the car market at that time. They could use the Internet, fax, phone and the outside world to solve the problem.

In fact, e-commerce bigwigs, including taobao, want to get involved in the auto match. Ma said the future could be 50 trillion market size. Where is his treasure? Market after car. Because he knew that the most likely thing he could do in the expansion of his category was car parts. But why didn't they do it? Because the car parts are highly complex, there is a certain specialization, not to break a little money to be able to do.

In fact, one of the most important puzzles in the process of e-commerce is the war between the channels. At this stage, e-commerce is a useful complement to parts manufacturing enterprises, rather than the main channel, because our traditional offline channels are too powerful to be shaken. If you do e-commerce at a stroke, he's going to have a problem, because the channel layout of the manufacturer doesn't care about the amount on the line.

Whole channel layout concept

At this stage we can't say that e-commerce is not related to us. Today you told me that e-commerce is not your main channel I fully accept, but today you told me that you don't net is that you have a problem, there is no net, an industry that I can not as to how to touch, to step by step, of course. In the process of touch, we will find that our whole system can not follow, because it must realize the integration of online and offline orders. This is the problem with the system that when you sell a product online, you lose one of your inventory; When you sell one off the line, you have to lose one on your line, and the online and offline must be integrated.