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After 800 billion cars, the market is a battleground
DATE:2017-07-25 Click rate:

When it comes to the post-car market venture, unlike previous years, investors have shown more and more coy.

It is well known that from 2014 to 2016, the post-car market experienced the most brutal earthquake in history. During the period, many investment entrepreneurs have a passion and a passion to enter, and more than even make the family money for the fight. The shift of destiny, however, is that not all struggle and struggle can be realized. In two short two years, big to O2O brand company, small to roadside repair shop, numerous investment entrepreneurs have been losing the north, lucky for the whole body and has been a bankrupt.

In 2017, when you look back, there is a huge pile of bones in the market after the 800 billion cars.

Society for all the bad losers are cruel, only history will write down the truth: some list part was killed in the earthquake, some a few pen, some into a simple digital symbols, crowded the most obscure corner in the list.

So investors holding social surplus capital, investment to rational, auto market after the heart began to instability, a kind of primitive and hoarse voice, starting from the market bottom: after the car market downturn!

Is the post-car market really waning? By no means!

The China association of automobile manufacturers data, from 2012 to today, China's auto market scale since 2012, 2012, after increasing year by year 100 billion, since 766 billion, in 2017 is expected to pick up easily exceed 800 billion, for the comprehensive blowout of the year! According to the blue book of China's post-car market in 2013-2017, the profit of the overall industry can reach 40% to 50%, and the profit of individual segments can reach 100% to 200%.

At the same time, the government has repeatedly issued policies to support the development of the post-car market services industry. In June 2017, in the ministry, the national development and reform commission and ministry of science and technology jointly issued by the auto industry long-term development planning, put forward to after the car market and services up to 55% of the total in the whole value chain of automobile industry, the support after the market chain enterprises bigger and stronger! A fortune by electricity, business vision is vision of ali, apparently in earlier, he thought this fat after the car market, mid to late 2016, ali ecological release conference was held in hangzhou ali car dock, plan by the end of 2017, by the "terminal" and offline store quality reached cooperation, opening 2 m car terminal stores across the country.

Between 2015 and 2017, the car company has opened more than 100 new stores. Core market share has increased, in addition to the eastern coastal provinces in the west, the northern market has also been fill blank, north to heilongjiang, south to guangxi, west to sichuan, car sunkist incipient national layout strategy effect.

Meanwhile, with the growth of store performance, the proportion of opening two stores and three stores in the region has also increased steadily. In May 2016, a burst of firecrackers and drums and gongs, the second branch of wuan handan inn, a service chain of the car company, opened its doors. In September of the same year, the store opened a second branch in ningbo xiangshan store. In November of the same year, the restaurant was more than twice the size of its stores because of its saturation. In July, 2017, the second branch of the hangzhou bottle kiln store, which was in the same boat as the car's headquarters, was at the 10th anniversary of its 10th anniversary. The stores above are only a small part of the chain's many opening chain stores.

So, is it really a problem for the market to fail? Is, the specific time market has shortcomings, however, the key still lies in the entrepreneurs: entrepreneurs to their own incompetence, overlooked the professional and technical properties of fast repair itself at the same time, and overestimate their own understanding of the market. To be sure, the car market is a golden tomb, everywhere gold is everywhere, but the nuggets have the skill, the harvest to see the ability.

To borrow a phrase from the car's post-market peers: the post-car market is not rich and efficient. There is no "resources", but the first time to go to the market to make a surplus, the result is everyone to go to hell together -- to play dead, to kill the colleague, to kill the partner, to kill the consumers.

So what is the "resource" that is equivalent to the market "starter" in the post-car market? It comes down to two things:

Have your own experience, or find someone with experience to bring you in

The technical attributes of the post-car market itself determine the tragic end of the market for the inexperienced little white. The case when it comes to car sunkist joining chain, can flourish in the tight market environment, the old business progresses day by day, new stores have mushroomed all over the country, is relying on the car sunkist chain d on the market in the ten years of experience in operations management for strong backing, by grasping the direction of car sunkist headquarters from marketing, technology, personnel, management operation guidance in franchise stores, from all parties in guarantee stores high speed, efficient operation.

Adequate supply chain support for the supply chain operation

Auto after market accessories market status quo of chaos: auto parts sources as proxy mechanism as the leading auto parts city, however, the industry's lifeblood control in the hands of multinational accessories business, as a result of direct multinational auto maker's authentic accessories agents hand cannot reach auto parts city, can only sell counterfeit auto parts city to survive.

Counterfeit goods in such a market after the car market, there is no guarantee that the supply of authentic accessories, a fast repair shop will face problem is insufficient market competitiveness and profitability, service quality can't guarantee. On the contrary, the fast repair shop with the supply of genuine accessories is winning the starting line.

At present, China auto parts supply chain is undergoing major changes, in addition to auto parts city, makers - 4 s system of the third auto parts supply chain is bred, such as car sunkist car in the auto quick repair service chain and chi fu, franchise chain stores provide a whole article complete authentic spare parts supply chain, auto market after the new ecological industrial chain, etc.


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